The Cowley Retreat

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Brand Identity, Menu’s, Flyers, Posters, Signage, and all the trimmings for one of Oxford’s favourite pubs.


Marketed to the students living around the area and designed to not alienate any of it’s local patrons a Neo-Victorian style was developed for the pub.

Playing on the national pride created around the queens Jubilee, the London Olympics and obviously being based in Oxford, a city steeped in history the graphics were designed to give a sense of ‘the best of Britain’ appealing to both students and locals, which turned out to be an instant hit.

Using victorian etchings for images, rough fibourous paper stocks and only three colours throughout the artwork sets the tone for the pub and is easily recognisable as a proud British pub.