branding / web
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Application to scale down large software to demonstrate capabilities of the larger software solutions direct on site to a client. Icons, logo, splash screen, interface.


The concept behind the identity for demoscale comes directly from the nature of the application itself taking many larger pieces of software and working as a portal to demonstrate them on a smaller scale.

Designed to create a coherent theme as an app icon, logo and interface the identity can brake down into smaller more detailed pieces depending on its use in the same way as the application works.

Using bright, punchy vivid colours fading in intensity to a single point demonstrating its portal nature, the dial itself is developed to be pointed to the size its rendering the application at forming a clear visual indication but also a use and purpose for the branding and its colours.