Julian Christian, exquisite luxury garden buildings. Brand identity, business cards, stationery, brochure.
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Briefed to update the existing identity for Julian Christian, and bring the identity more in line with it’s high end customers the concept behind developing the brand was to concentrate on the exceptional craftsmanship involved in creating these buildings.
Adopting a neoclassical feel an etching effect was applied to images of the buildings reminiscent of a time that concentrated on exceptional craftsmanship, these could then be pulled back to show the vivid colours seen in these spectacular buildings.
The contrast achieved by doing this works as a frame for the buildings themselves, focusing the eye so it’s prospective customers cannot help but be stunned and amazed by the buildings and their beautiful colours.[/col]