The brief for the Unipart Group 2013 annual report and accounts was to demonstrate ‘unlocking potential’.
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The concept behind these designs were to mimic the inside workings of a lock throughout, as the mechanism moves it reveals the tools and techniques Unipart adopt to ‘Unlock Potential’.
The design itself uses the Unipart Group colour scheme and the lines found within the Unipart logo to create this lock mechanism.
It was important to demonstrate a lot of motion and travel thought out this design not only because Unipart work in the Logistics industry by because they also work within many different sectors and are continually evolving and adapting to new markets, in the same way the illustration travels and adapts thought the spreads within.[/col]