Sainsbury’s Proposal

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/ About

An invitation to tender proposal between Unipart Logistics and Sainsbury’s.
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The idea between this document was to create a journey demonstrating the supply chain for Sainsbury’s and the in-depth thinking and processes developed by Unipart Logistics.

The proposal it self was designed as landscape A3 Spreads and wrapped in a sheet to metal to create a substantial document that works as a solid blueprint of the entire Sainsbury’s supply chain.

Created to be completely different from any other proposal within the industry to show the innovative approach of UL. The proposal describes the journey throughout the piece using illustrations inspired by the London tube maps to consistently give the feel of a journey but also be the simplest way to demonstrate the information to its audience.