The Purple Turtle

branding / graphic
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/ About

Alternative student nightclub and live music venue. A really lively and fun venue Purple Turtle needed a bit of a tighten up of their graphics to let the students know what they are all about.
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Using its logo as a key the identity emphasise its love for alternative dirty sounds. Using a record vinyl as a base the identity swirls around its centre like a record creating motion, not just limited to records but jukeboxes, guitars, cable jacks and other music related items demonstrating its passion for music and having a messy time.

Using rough paper stocks throughout to give the artwork a slightly grungy feel consistent with its dark nature within the venue.

The Purple Turtle itself is a key identifier for the brand, the challenge was to enhance it and use the shapes that it creates throughout the venue and its materials to create a real connection with it as a character.